Tuesday, October 20, 2009

Music Festival Postcard

The purpose of this assignment is to see the combination of colors. But first thing have to deal with is the content of the postcard.

At first I think about a concert with several kinds of musical instruments such as piano, guitar...I want to create a stream made of musical notes and the instruments will float on it, like the sketching below:
But I realize that it is extremely hard to create a stream like what I imagine. In addition, the appearance of so many musical notes makes the postcard very tangled. Hence, I tried the other idea.


For this idea, I just focus on piano performance. The musical note streams out the piano and become the chain of melody.

I sketch it on Illustrator:


My classmates comment that it's cute but the letter is not really standing out, I should do something to make it different from the musical notes. Hence, I change the font and add some the stars on it.


About the colors, I color 9 versions of the postcard by using Image adjustment of Photoshop:



The first three versions and the one at center are colored with the white background
The last three are with the background
I also try the two rest with gardient color.

I choose the one with NUS's color as my final design. It is simple, well contrasting and very suitable with NUS's logo. It creates a sense of identity.


Active Aging Poster


The requirement of this assignment is to design a poster that encourages the elderly in living more actively and healthily. The reality in current society is that elderly people have tendency to feel depressed due to their old and their weakness. This makes them isolate from society and think negatively, which will gradually make serious harms to their mental as well as their physical health. Therefore, it is essential to cheer them up and make them realize that they are still extremely valuable to the whole society. Even though they can not create tangible asset for society, their wises and their experiences are essential for the development of society.

I get the idea from my grandparents hobby: gardening . Whenever I observe them cultivating a tree or a flower, I often figure that they are cultivating the younger generation with what they have collected a whole life. Hence, I create "life" as a flower garden that are brought up and trimmed by the elderly people. The color for the background is blue and white coming between each other. This make the poster bright, lively and fresh.

At first, I make the poster like a jigsaw game like the picture below:



but it seems sad, not so clear, inharmonious and not eye-catching. I asked around and it's true that people does not really like jigsaw thing. Hence, I choose the more simple way but clearer: